This was the most fun and insightfull research phase I have ever been part of. We met up with a bunch of offroad vehicle enthousiasts who took the chance to take their vehicles on a frozen lake and for a spin. This activity allowed us to understand what it’s like to drive offroad, how people interact with the infotainment (barely any in leisure environments) and get a feel for their brand loyalty.
Rather than creating static screens, we took a prototype/experience first approach. At all times, our screens were mirrored on an external device, inside and outside.
During the weekly check-ins with the client we presented videos and shared Figma prototypes that could be controlled with keyboard and mouse.
Vehicles move forward and understanding your speed and acceleration are two of the most important values to understand, in a glance.
These gauges needed to work in three different sizes, as they would be reused across platforms with different size screens.
7 apps had to be designed in three different sizes and two colour modes. All elements in the infotainment were documented in an easy to grasp design system that the development could work with.
The design system could be adapted in an easy way so we could easily achieve a unique look and feel for each of the brands in the portfolio.